Dissecting the Female Shoppers Brain

After so many women have jumped on the online bandwagon does Retail Therapy still exist? My answer is more than ever. Living in a technological age where we need things now now now it only makes sense that women jump online and make impulse purchases. Spoiled rotten eggs I fear. We’ve created monsters. The ramifications? 

Well there aren't any, at first. The guilt sets in once the credit card has processed, but the feeling of a transaction is almost non-existent, it’s just a click of a button I promise. Until the bank statement arrives, the momentary high of anticipation floats in the air like a decent smell ;) With many online shopping sites these days they make it so easy to purchase, the fix can be almost instantaneous with delivery sitting at three hours- (The Iconic you have me stunned). Goodluck if you over promise and under deliver online stores, you promised, how could you. We’ve all turned into off Charlieand the Chocolate Factory Veruca Salt I’m certain of it. Open your ears online stores, if the goods aren’t wrapped so delectably with a bow, we don’t want them (well we do but it’s no longer a present, dammit Net-A-Porter). Accessible at any time (even at work oo) any day, any way.

What I wonder however is the volume of return per sale ratio. Do we receive the gift and then return it I wonder? Most likely not, it was bought for us from us (oh the self-fulfilling prophecy). I’ll wear it one day I guarantee it, until I buy something tomorrow that supersedes this. Women have become such smart shoppers they can practically pick whether something will 'work' at a mere glimpse.

Have we over-educated our buyers then, many would claim the argument that women do still visit shops, try on clothes, jump online to ensure they're not getting the short end of the stick, and proceed with the sale either way. 

So we’re now smarter shoppers I assume. Retail therapy exists in two dimensions, online and in-store. I'm wondering what will be next satisfying this uber craving of wanting something fabulous, give us the third dimension, NOW!